Fashion designer, working across product and brand
I help fashion brands and emerging businesses to develop distinctive products and define a clear, cohesive creative direction.
I’ve worked with luxury knitwear brands, including collaborations with Lacoste and Zara, before moving into freelancing and working with emerging brands. (I’ve also taught fashion design)
My approach combines fashion design, creative direction and strategy to ensure that aesthetics, functionality and brand positioning work together, creating products with a strong identity and a clear place in the market.
Founder, Distratis World
Services
Bespoke engagements, scoped on the first callBrand Renewal
For established brands that feel stale: what to keep, what to drop, and a fresh direction.
Collection Design
From sketch to tech pack: silhouette, fabric, colour and lineup, ready for the factory.
Brand Strategy
Who the brand is for, how it is priced and positioned, and what sets it apart.