Your brand sells, but growth has stalled and the collections feel tired. We decide what to keep, what to cut and how the next collection wins your customer back.
Discuss your brand → 02You have an idea or a first collection. We test it against the market before you pay for production, then position it and build it.
Discuss your brand →
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One to one online mentorship, even from zero. Learn to build a collection, step by step.
See the mentorship →Or start with the €28 guideI start from the decision your brand keeps postponing. Six stages, each one closing a question before money is spent on the next.
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{{ r.project }}Twenty free minutes. Tell me where the brand is today and leave with the first decision to make.
Mostly established fashion brands that want to renew their identity: fresher collections, more energy, a clearer position in the market. I also work with new brands from the founding stage, and with students and designers through one to one mentorship.
I work on four things: collection design, research and market analysis, brand strategy, and consulting. That can mean designing a full collection from sketch to tech pack, testing whether the market you are assuming exists, or defining how a brand is positioned and priced.
Womenswear, menswear and knitwear, for premium and luxury brands.
Yes. Tech packs and working files are delivered in the format your team or manufacturer already uses.
Yes. I work remotely with brands in Italy, Europe, the UK, the US, the Middle East and India. Calls are in Italian or English.
Every engagement is priced on scope and results, never by the hour. We define goals, depth and timeline on the first call, then you receive a written proposal showing what each phase delivers to the brand.
Yes. It is a video call of 20 minutes with no obligation. I reply to every request within 48 hours.
Yes, on request, before we discuss the project in detail.
Yes. One to one online teaching, also for complete beginners: building a collection, moodboards, the supply chain and tech packs. See the programme.